Home Resource The Role of AI Video Editing Tools in Content Creation

The Role of AI Video Editing Tools in Content Creation

This post shows the role of AI video editor in content creation.
VashLast Updated: April 12, 2024
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It’s hard to look at any area of life these days and not see a role for artificial intelligence somehow. Tech, retail, logistics, and even medicine are finding ways to utilize AI to their advantage.

Video editing software is no different. By incorporating AI technology into video editor programs, users now have much more sophisticated tools to work with. AI helps not only in fine-tuning the audio and video quality of these programs, but also in providing personalized suggestions, streamlining procedures, and allowing for a whole range of other advantages that people might have thought unimaginable just a few years ago. Whether you’re looking for the best video editing software for YouTube, or for your own website, it will pay to educate yourself on what to look for in a program.

Let’s take a look at what some of these stand-out features are, and check out the top products on the market these days.

Advantages of Using AI-powered Editing Programs

The advantages of using AI editing programs are many. A few of the major ones are the following:

  • Personalization. We talk a lot about AI and personalization in many industries these days. With video editing, too, programs learn to “understand” user preferences, which both allows for increased consistency across any given user’s work, and also provides a much greater degree of precision in terms of what distinguishes any given user from others.
  • Improved content creation. AI video editors can analyze video content to help users design their videos, distinguish important parts from others, and improve the overall flow of their productions. This applies to audio and text as much as it does to visual aspects.
  • Automated editing and enhancement of videos. Advanced programs can actually perform editing tasks for you, based on user preferences and pre-designed algorithms. They can also detect where certain types of enhancements, both in visual and audio aspects of videos, can be beneficial for making higher-quality videos.

Once you’ve prioritized your desired program features, you can start to think more broadly about the types of videos you want to make, what platforms you want to use them on, and how you intend to reach your target audience.

Top AI Video Editors on the Market

Movavi Video Editor

Movavi Video Editor’s newest version has incorporated the following features into its product, making it one of the best video editors:

Movavi video editor
Movavi video editor
Feature Highlights:Features:
  • LUTs and overlays for interesting effects
  • A wide range of customizable transitions, stickers, intros and outros, and sound inputs
  • The newest filters, including Glitch, Blur, VHS, and others

Movavi offers a free, limited version of its editor, as well as a paid version for $54.95 that allows for advanced editing features, keyframe animation, and background and noise removal. It is compatible with Mac and Windows.


VSDC brands itself as an advanced tool that is as easy to use as a basic one. With VSDC video maker, you’ll get:

Feature Highlights:Features:
  • An advanced motion-tracking tool
  • An “edit the beat” tool, to create visual effects alongside music
  • An AI art generator to create artistic-looking images in your videos
  • An HSL Chroma Key for subtle adjusting of colors

VSDC offers a free, limited version, as well as a Pro version. The Pro version includes all of the advanced features mentioned above and costs $19.99. It is Windows-only.


If you’re collaborating with a team on a video project, Runway might be a good option for you. Runway has several advantages with its editor:

Feature Highlights:Features:
  • Collaboration in real-time with other users based in any location
  • An AI “training” function that allows you to program your own AI components based on keywords and other commands
  • Cloud storage for easy access among users

Runway offers three versions of its product:

  • Basic, which is free and has limited editing options
  • Standard, which costs $12 per month and includes some of the program’s “AI Magic Tools”
  • Pro, which costs $28 per month, allows for up to 15 editors, and has a much wider range of custom AI generators

Runway is compatible with Mac and Windows.


If you are looking for an easy option for making a variety of videos such as promotional videos, explainer videos and social media videos, FlexClip will be a good choice.

FlexClip 5.0 introduces three groundbreaking AI features: Text to Video, AI Video Script and AI Image Generator, which revolutionize the video creation process.

Feature Highlights:Features:
  • Team collaboration function to increase productivity.
  • Millions of Royalty-free Stock Media including photos, videos, and music.
  • 5000+ exquisitely-designed video templates in diverse categories.

FlexClip offers a free plan, as well as 2 paid plans. The Plus plan starts at $9.99. You can experience all the AI features even in the free plan.


Lumen5 prides itself on being a reliable option for companies hoping to create solid branding for themselves and educational videos. Among other things, it provides the following features:

Feature Highlights:Features:
  • Recommendations for editing to enable branding consistency across platforms and engagements
  • Quick and user-friendly editing tools
  • “Talking head videos,” which allow for transcription and text emphasis

Lumen5 offers four levels of pricing:

  • Basic, for $19 per month
  • Starter, for $59 per month, including custom fonts and colors
  • Professional, for $149 per month, including custom watermarks and many stock photos and videos to choose from
  • Custom, for customized rates and with a number of personalized features

It is compatible with Mac and Windows.


With Peech, you’ll get a high level of automation, and customizable formats to utilize for different predetermined groups. If you’re looking for a professional yet easy-to-use program, this could be a solution for you. Peech offers the following features:

Feature Highlights:Features:
  • Calibrated automatic editing based on your company’s priorities
  • Auto-generated visual elements
  • Localized content to speak to different audiences

Peech also offers four levels of its product:

  • Freemium, which is free, allows for one user, and has limited video capability
  • Pro, for $49 a month, and allows for a greater number of users, as well as videos of greater length
  • Teams, for $399 a month, which allows for five users, longer-length videos, and more editorial features
  • Custom, which will allow you to personalize your videos to different degrees based upon individual need

It is compatible with Mac and Windows.


CapCut video creator is also known for its ease of use, and includes convenient features, such as instant uploading to different platforms. You’ll also get:

Feature Highlights:Features:
  • Keyframe animation capability
  • Chroma keys for customized coloring
  • An automatic stabilization tool

CapCut has two options for purchase: $7.99 per month, including limited editing features; or $44.99 per year for the “Pro” version, including more advanced features. It is compatible with Mac and Windows.


Fliki introduces its innovative AI video generator, a groundbreaking tool for content creators seeking to enhance their video production. 

Feature Highlights:Features:
  • Advanced AI-driven video generation, transforming text into engaging visuals
  • An array of customizable elements, including transitions, effects, and sound options
  • Latest filters to elevate the visual appeal, such as Cinematic, Retro, and more

Fliki offers a free tier to get started, with premium plans providing additional features and capabilities to meet the needs of various users.

Tips: Use FineShare FineCam to Record Videos with Ease

Video editing is no doubt an important part of content creation, and before that, there’s also video recording which is as important as editing. Better video quality makes viewers more willing to enjoy your video, and in here, we recommend you to use FineCam to record videos.

FineCam is an AI-powered virtual camera software that can record high-quality videos of resolution up to 4K. The intuitive interface of FineCam is suitable for beginners to handle in a short time. It supports using your phone as an HD webcam so you can save some budget planned on equipment. What’s more, the segment recording function of FineCam allows you to record multiple videos separately and merge them into one video.

Currently, FineCam is free to use on both Windows and macOS, you can download it now and start your video creation right away!

Free Download For Windows 8 or later
Free Download For macOS 11 or later

Be Prepared for the Future of Editing

Once you get started with an AI-powered program, you’ll be amazed at the increased level of sophistication and customization that you’ll get. You will start creating truly professional-looking videos, possibly right at home, with greater ease than you ever imagined. Check out these products so that you can get started right away.

This article is originally published on May 11, 2023, and updated on April 12, 2024


Vash is an experienced content writer. He enjoys video games, music, and movies.

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